BBC and American Advertising

I recently saw a documentary from BBC about American advertising. BBC pointed out many interesting concepts in American Advertising. Because of this, there are many things we think about when we think about American advertising. The first thing is the 1950s and 1960s: America's prime advertising years. Then we consider advertising the literal mad men of Madison Avenue. When the topic of American advertising comes up, the American Dream also becomes relevant because the American Dream was defined by these advertisements. 

Advertising created the American Dream using several eye catching components. One was mail-order catalogue started by Sears. This gave Americans many options and varieties of products to choose from. Along with this plethora of products, came the "eternal summer," better known to many, as the California Lifestyle. But there was more to it. John F. Kennedy and his family were players in sponsoring the idealism of the American Dream.

Advertisers gave the impression to many that anything is possible. If this ad tells you so, then do it. American advertisements worked into the minds of many households by using icons like the Malboro Man, and many more.  This led to many companies creating a brand, and a multitude images that became defining of the country. The documentary talked about the growth of the industry and how it has shaped America.

I liked this documentary because it focused on how the advertising industry was growing, and a prosperous time in America. The documentary's perspective was interesting because it focused on how advertising works and the minds behind it. I highly recommend it to others if you're curious about the history of American advertising.