Harley Davidson Case Study

Question 1:

I do believe that brands like Harley Davidson, who have brand communities do result in greater involvement in the brand. What brand communities do is make the customer feel like family, and it also give the customer a sense of belonging. It creates some kind of informal obligation to stay with the brand; because customers don't just see it as an extension of themselves, but they also see it as part of their family. This obligation insinuates a more connected and more familial kind of loyalty, so the brand now has support.

Question 2:

Elements that the Posse Ride posses that enhances the meaning of Harley Davidson for most riders in many ways. One element is the sense of community and consumer unity. Another element they used was a uniform: leather, Harley Patches, the basic biker motif. What Harley Davidson chose was find a way to make their consumers feel comfortable in themselves and in their brand.

Question 3:
I don't think Harley Davidson should get more involved in the ride because it would seem unnecessary and excessive. It would dilute the brand because it will feel like Harley Davidson was hovering over their costumers constantly, and it could be a bother for some consumers.

Question 4:
I think Harley Davidson is already interactive enough for it's costumers. However they can probably do a bike customization or something like that, just so the consumer could feel like an individual within a community.